In-house experts ensure professional quality
The pharmacy industry enjoys a high level of trust from their customers, and living up to this trust is important for pharmacy employees. They wish to be confident that the product they recommend, is the product that will give the customer optimal effect. For the product training to be useful for pharmacists and customers alike, it is therefore crucial that the content reflects a high professional standard. This is achieved when Dermoapo’s own experts produce the training programs in Mohive eLPS.
Professional knowledge increases sales
The training aims to encourage the use of several products in a series in a treatment programme, as this gives optimal effect and more satisfied customers.
Customers with problem skin especially will experience an increased effect by utilising a specialised skincare programme for an extended period. More knowledge about the products will therefore give the pharmacies higher sales.
”The pharmacies that have used our product training, have seen an increase in sales”, says Gro Lillebye, managing director of Dermoapo.
Measurable effect
Those of the pharmacies that have utilised the training programs have seen an increase in sales of the skincare products.
The employees feel more confident about the products, and this also gives them the confidence to suggest additional products for the customers. Apodermo has also experienced a higher demand for sales tools. This indicates that the people who meet the customers feel that the knowledge they acquired through the product training has benefited both the customers and themselves.
The product training solution in Mohive eLPS is extremely resource effective and flexible. The pharmacy chains that have accepted the offer have saved both costs and time.
”The pharmacies wish to meet the customers’ trust with knowledge and correct guidance”, says Lillebye.
Download the full Dermoapo case study