Overview
Whether it’s during a store visit, a call centre contact or a consultation, there’s a moment of truth every time a customer interacts with one of your sales team. For customers choosing from a wide variety of apparently similar products, a confident recommendation can be the deciding factor. So a sales person’s ability to understand the customer’s needs, to explain new product benefits, to give compelling reasons to buy and to up-sell is a vital resource.
This Executive Briefing explores a way to develop those abilities. It describes an approach that will help you orchestrate more successful product launches, engage sales teams on the ground and maximise sales revenue without adding an unacceptable burden of either cost or time.