Overview
With the majority of retailers facing tough times on the High Street, successful sales promotions are increasingly critical to business performance. Sales started earlier than ever this year, yet the resulting revenue increases were often minimal. Somehow, retailers must come up with promotions that not only increase footfall and top-line sales revenue, but also deliver bottom-line profitability.
So, what tweaking and optimisation are left to try? The science of sales promotion may appear to have reached a point where there’s little room for improvement. But what if you could improve your sales numbers even with fewer customers coming into your store?