Mohive

Mohive Q2/2009 Newsletter

Welcome to our Q2 edition for 2009. Following on from our launch in Q1, we continue offering commentary from the giants in the e-learning industry. In this edition we have insights from eLearnity and due to popular demand we also welcome back Gordon Bull. In addition, we feature new updates from the Mohive customer community. We hope you enjoy this edition, and we encourage you to pass it around.

All that is solid melts into air.

Mohive CEO Lars Unneberg predicts the death of e-learning.
Technological breakthroughs make new tools available, change whole industries and even cause professions to disappear. In few areas is this transformative power more evident than in information creation and knowledge transfer.

These same forces are shaking up the area of e-learning as well. Here are three predictions reflecting my belief that our own industry will melt into thin air in the coming years.

David Wilson, Managing Director, Elearnity

Rapid e-learning is a relatively recent phenomenon and numerous organisations have adopted different practices in achieving rapid goals. Is the outsourced model of rapid e-learning favoured by companies more or less effective than the devolved development practices of others? Is it possible to adopt a single tool as your primary standard for rapid e-learning? These questions raise interesting issues such as the effectiveness of these different methodologies and which model of production is really going to produce the cost, speed and impact that you desire. 'Read more

Video: Tips 'n' tricks section

By Lars Helle, Creative Director, Mohive

In this issue, we delve deeper into the nitty-gritty of video and explore fairly simple to make video-based simulations that let your target group experience what happens if they choose a given course of action, such as: What if I treat the customer like this? What if I respond like this to a candidate in a job interview?

Tips 'n' tricks section

How learning impact on customer satisfaction

by Gordon Bull

While training those at the customer touch point is an obvious need, we must not forget that customer satisfaction is driven by the whole end-to-end experience and that this may include people outside your organisation, such as channel partners, agents and even delivery companies.

As the Training Manager, your job is to design appropriate learning interventions and performance support systems that deliver the end-to-end customer experience. And unless you are really engaged with the business line, this will not be possible and you run the risk that the training is inappropriate and ineffective.

Mohive welcomes Pacific Blue on board

Working together with Mohive, the new partnership delivers a unique combination of information planning excellence and award-winning content-creation platform that together enable customers to realise their business objectives faster.

Casestudy-Dermoapo

Training the sales channel to increase sales
Dermoapo, a leading Norwegian supplier of skincare products to pharmacies, has incorporated ‘rapid’ sales information as a key part of its strategy for launching a new product range in a competitive market. Dermoapo’s product launch successfully won ‘share of mind’ among sales staff, many of whom are now more confident recommending skincare solutions based on the Dermoapo range than on its competitors. The company has experienced a strong uplift in sales since launching its product this way.